Why I'm starting josecasado.it


I’ve spent more than a decade in IT: L1/L2 support and a NOC, then product technical roles, and now leading corporate IT and AI adoption at a scaleup. Most of that work happens in private, in Slack threads, in runbooks, in tickets that close quietly. This blog is where some of it happens in public.

What this blog is for

A few specific things.

Notes from running corporate IT in a scaleup. Real evaluations of real tools: MDM, identity, SaaS sprawl, compliance work. The boring infrastructure that makes everything else possible. The kind of post I’d send to a peer at another company who asked me a direct question.

Practical AI, from the trenches. I’m formally responsible for AI adoption at Clarity.ai, not as a strategist but as the person who sits with Finance, Operations, Marketing and HR teammates and helps them learn to use these tools with judgment. That’s different from most AI content online. There’s translation work to do, and not many people are doing it from inside operations.

Building on the side. A homelab on a Mac Mini, a small SaaS, a KDP business. The work I do outside the day job, when there’s time.

Working from a small place. I’m fully remote from Bollullos de la Mitación, a town of about 10,000 people in Sevilla. That detail doesn’t drive the content, but it shapes it.

What this blog isn’t for

Not a lead funnel. No PDFs to download in exchange for your email, no “12-week roadmap” CTAs, no consulting page. If that changes someday, it’ll be because the writing earned the right to it, not the other way around.

Not AI thought leadership. The internet has enough of that. What I want to write about is what actually happened, including when it didn’t work.

Not a content schedule. I’ll publish when I have something specific to say. If that’s three posts a month, fine. If it’s one, also fine.

What to expect

Most posts in English. Some in Spanish at /es/, when the topic genuinely calls for it: Spain-specific stuff, or AI adoption material where the Spanish-language conversation is underserved. Not auto-translated.

A monthly newsletter, eventually. A few longer pieces over the next few months. The occasional opinion, when it’s grounded in something I’ve actually done.

Why now

Two reasons. First, I keep ending up in conversations (with peers, with colleagues, in podcasts) where someone says “you should write that down.” Enough of those add up. Second, the work I do is interesting to me precisely because it sits at an intersection of IT operations, AI mentoring, building things, working bilingually, and running an ERG, and I don’t see that combination represented much online. So either I’m wrong about it being interesting, or there’s a gap. Either way, writing it out is the only way to find out.

If any of this resonates, find me on LinkedIn and say hi.